Virgin Atlantic - Detroit
The Problem
People who travel with Virgin Atlantic are unaware of all the services that Virgin Atlantic offer.
Some people are unsure of visiting new and unfamiliar locations.
Haven’t been told enough information about Detroit, so don’t find the need to travel there.
People are unaware of what Detroit offers…
Target Audience
The target audience for this brief will be people that like to travel.
Will need to target people that haven't visited a specific part of USA.
Eager to explore and see new location.
20+ age range.
The Challenge/Brief
Research and collate statistics and create copy which sell Detroit's cool credentials to launch the inaugural flight there.
Make people more aware of Detroit’s history and why Detroit’s so popular.
Aim towards a variety of target audiences to ensure the best result possible.
The Solution
The initial idea was to promote Detroit as an interesting location and somewhere for eager explorers to visit.
The campaign is designed to encourage and demonstrate to travellers why Detroit is interesting and a 'must go' destination.
The campaign includes a variety of advertising methods including posters, brochures to give fun and interesting facts.
These brochures will be provided in airports and travel agents to show people who are looking for a new destination to choose Detroit.
The information above will be included within the brochure for customers to view. The change in colour to blue gives Virgin Atlantic a different style which try's to persuade people to make a change as well.
Posters
The poster designs are meant to humorous to try and be memorable for the target audience. The posters are aimed to make people laugh and think, i don't want to be that person.
These posters are to be used as online posts to show people the funny side of choosing the right destination.
